Advanced Micro Devices (AMD) has received a Technical and Engineering Emmy Award from the National Academy of Television Arts and Sciences for its ATI Radeon 9700 technology.

This award for “Pioneering Work in Near and Real-Time fully programmable Shading via Modern Graphics Processors” was formally announced during an award ceremony at the Consumer Electronics Show (CES) on January 8, in Las Vegas, AMD noted.

Peter Price, president and CEO of the National Television Academy said in a statement, “This is a truly dynamic time for television industry, and we are recognizing the significant contributions made by technology and engineering professionals in enhancing and redefining the consumers’ experiences with the media.”

“This year, we are particularly pleased to commend those who are contributing to the technical development of television anytime, anywhere through the advancement of broadband and portable delivery platforms,” he added.

The Technology & Engineering Emmy Awards honor accomplishments in “Science, Engineering & Technology for Broadcast Television and Science,” as well as “Engineering and Technology for Broadband and Personal Television.” Prospective awardees and technologies are recommended and selected by a panel of industry experts and professionals.

Bob Drebin, CTO of the graphics products group at AMD said, “The advent of programmable shading was a watershed moment in computer graphics. For the first time artists could experiment with lighting and shading schemes in real time, thanks in part to the programmability and performance of the Radeon 9700.”

“We deeply appreciate the recognition from the National Academy of Television Arts and Sciences, and look forward to continuing to drive the evolution of the hardware to help artists and programmers amaze and delight, both within the field of entertainment and beyond,” he concluded.

By: DocMemory
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