Monday, January 22, 2007
Microsoft corp. is happy with the early sales of its Zune music player in the United States and it could launch the service in Europe before the end of 2007, its marketing director said.
Jason Reindorp told Reuters that Microsoft was realistic about the challenge it faced in trying to crack into the digital music player market, dominated by Apple Computer Inc.'s iPod.
"You couldn't get a more entrenched competitor," he said at the annual music industry Midem Net conference in France. "But we feel really good about the first steps that we've taken."
Reindorp said Microsoft was not yet ready to officially announce when it would launch the service in Europe but it could possibly be out before the end of the year.
By: DocMemory
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